Tiger sought to launch Tiger Soju in Cambodia with an experience that would appeal to Gen Z through a blend of Korean and Khmer culture. The objective was to create a high-energy festival with over 2,000 attendees, leveraging innovative tech and unique cultural collaborations to showcase Tiger’s playful "twist."
The "Feel the Twist" event immersed attendees in a dynamic augmented reality (AR) experience, bringing to life iconic brand elements. A historic collaboration between Cambodian and Korean artists on stage marked a cross-cultural first, with live performances, neon-lit installations, and interactive merchandise booths that celebrated Tiger’s vibrant spirit.
The event attracted over 2,000 attendees and garnered strong social media traction, positioning Tiger Soju as a symbol of youthful energy and cultural fusion. The AR elements and artist collaboration drove engagement, leaving a memorable brand impression and setting a new standard for cultural integration in Cambodia’s event landscape.
Back to our work
