Hyatt Regency KL, China House & ENSŌ · Malaysia
More Than a Stay
Always-on social for Hyatt Regency Kuala Lumpur at KL Midtown and two of its restaurants, China House and ENSŌ Izakaya & Bar: one content team, three distinct brand voices.
3.0%
avg. engagement rate
470K
impressions in one month
1,000+
ENSŌ followers in 5 months
The brief
Hyatt Regency Kuala Lumpur at KL Midtown needed a stronger digital presence, positioning the property as a premium yet relatable destination for staycations, long stays, dining and festive celebrations in a crowded hospitality market. Its two signature restaurants, China House and the modern izakaya and cocktail bar ENSŌ, each needed a voice of their own.
The experience
For the hotel, we built content pillars around lifestyle storytelling: a three-post KL skyline panorama to open the feed, working from Breeze Pool Bar, Sunday family brunches and a HYROX race-cation with World of Hyatt. For China House, chef-led Reels on handmade dim sum, the 128-day Sunflower Chicken and the Mid-Autumn mooncake gift box. For ENSŌ, we launched the account from scratch in September 2025 with moody, cinematic bar and yakitori photography, cocktail stories and bar takeovers.
The result
A consistent 3.0% average engagement rate for the hotel, a strong benchmark in hospitality. In May 2026, Hyatt Regency KL's Instagram reached 470K impressions, nearly four times the month before. ENSŌ grew from a new page to more than 1,000 followers in five months, and China House's Mooncake Gift Box became its top post of the season.
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