Digital-first experiential agency · MY · KH · VN

We create experiences that get people inspired.

We started with a simple belief: every engagement is precious.

See the work

Showreel

Experiences, live.

Our story

Creativity, Technology, and Humanity

At Cake Experiential, we blend Creativity, Technology, and Humanity to enrich the lives of those we engage with. This philosophy is at the heart of our work and drives everything we do.

01 / 03

Creativity

It all begins with an idea.

Our team dives deep into brainstorming sessions to spark innovative concepts tailored to your brand.

02 / 03

Technology

We bring your vision to life digitally.

Digital-first experiential marketing, so every moment reaches further than the room it happens in.

03 / 03

Humanity

Every engagement is precious.

We're passionate about enriching lives through unforgettable and meaningful experiences. It's more than work; it's our way of life.

Our work

Step into the rooms.

01 / 05Tiger Soju · Cambodia

Twist To The Night

A Korean-Khmer festival that launched a brand.

Launching Tiger Soju in Cambodia with a high-energy festival that fused Korean and Khmer culture for Gen Z.

2,000+attendees
2cultures on one stage
1historic artist collab
Brand ActivationAR ExperienceLive Event
View case study
Tiger Soju festival: an AR tiger over the crowd and the K-fashion booth
02 / 05AmBank · Malaysia

Light of Hope

Malaysia's first festive TVC for the visually impaired.

AmBank's first Deepavali campaign made history: a cinematic festive film launched alongside a fully audio descriptive version, so the visually impaired could experience it independently.

3.16Mviews
354Kengagements
RM0.01cost per view
Festive FilmAudio DescriptionInclusive Storytelling
View case study
Light of Hope title card: a lit diya on a rice kolam, with the title in braille
03 / 05CelcomDigi · Malaysia

Tech Fair 2026

Work, live and play smarter with AI.

CelcomDigi Tech Fair 2026 turned 1 Utama's Oval Concourse into an AI City, where visitors got hands-on with how 5G and AI make everyday life smarter.

5days at 1 Utama
7,160sq ft AI City
6partner brands
ExhibitionBrand ExperienceDigital Passport
View case study
CelcomDigi Tech Fair 2026 seen from above, crowds filling 1 Utama's Oval Concourse
04 / 05Hyatt Regency KL, China House & ENSŌ · Malaysia

More Than a Stay

One hotel, three brand voices.

Always-on social for Hyatt Regency Kuala Lumpur at KL Midtown and two of its restaurants, China House and ENSŌ Izakaya & Bar: one content team, three distinct brand voices.

3.0%avg. engagement rate
470Kimpressions in one month
1,000+ENSŌ followers in 5 months
Social MediaContent StrategyF&B Marketing
View case study
Kuala Lumpur skyline at sunrise: More than a Stay, it's the Feelings, that Stays with You
05 / 05AmBank · Malaysia

A Heritage Reimagined

A Penang heritage bungalow, unveiled in light.

The grand launch of AmBank's Jalan Kelawei flagship in George Town: a restored heritage bungalow unveiled to Penang's affluent community through projection mapping, lion dance and Peranakan hospitality.

Branch LaunchProjection MappingPrivate Banking
View case study
The AmBank Jalan Kelawei heritage bungalow lit up at night for its grand launch

Our integrated solutions

Everything an experience needs.

01

Creativity & Strategy

It all begins with an idea. Our team dives deep into brainstorming sessions to spark innovative concepts tailored to your brand.

  • Creative Direction
  • Strategic Planning
  • Copywriting
02

Digital & Development

We bring your vision to life digitally, ensuring your online presence is robust, engaging, and user-friendly.

  • Website Development
  • App Development
  • UI/UX Design
03

Marketing & Engagement

Our strategies ensure your brand connects with the right audience at the right time.

  • Social Media Strategy
  • Influencer Marketing
  • Content Creation
04

Events & Activations

Whether in-person or virtual, our events are designed to leave a lasting impact.

  • Corporate Events
  • Virtual Events
  • Activations
05

Analytics & Insights

We don't just stop at execution; we measure and optimize to ensure continuous success.

  • Data Management
  • CRM Solutions
  • Performance Analytics

Fig. 01 / Insight, shaped into an idea

Fig. 02 / The structure behind every screen

Fig. 03 / Reach that ripples outward

Fig. 04 / Everyone drawn to one moment

Fig. 05 / Every result, measured

MARKies AwardsAgency of the Year
Marketing Excellence AwardsExcellence in Experiential Marketing
Dragons of MalaysiaBest Cause, Charity or Public-Sector Campaign
Marketing Excellence AwardsExcellence in Customer Engagement
Marketing Excellence AwardsExcellence in Event Marketing

Recognition

Our awards

MARKies AwardsMost Creative Video
Marketing Events AwardsBest Exhibition Event
Effie AwardsSmall Budget
Marketing Events AwardsBest Event for a Targeted Community

Contact

Let's curate your next experience together.

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