Tiger Soju · Cambodia
Twist To The Night
Launching Tiger Soju in Cambodia with a high-energy festival that fused Korean and Khmer culture for Gen Z.
2,000+
attendees
2
cultures on one stage
1
historic artist collab
The brief
Tiger Soju needed a launchpad in Cambodia — one loud enough to reach Gen Z and bold enough to blend two cultures. The brief: create a high-energy festival experience fusing Korean and Khmer culture, and pull in over 2,000 attendees with technology they had never seen at a local event.
The experience
“Feel the Twist” came alive through augmented reality installations, neon-soaked staging and live performances — headlined by a historic collaboration between Cambodian and Korean artists on one stage. Interactive merchandise booths carried the brand's vibrant aesthetic into every corner of the night.
The result
Over 2,000 attendees showed up and the night trended across social media. Tiger Soju entered the market positioned as a symbol of youthful energy and cultural fusion — and the event set a new standard for cultural integration in Cambodia's event landscape.
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